Sustainability is more important than ever. But what is sustainability? How can we define it to ensure it is present in all aspects of our lives? Often, people have used ‘the 3 C’s’ to define sustainability: connection, collaboration, and craft. Imagining sustainability as a collaborative process that connects people through their individual crafts, epitomizes the idea that we need to work together to progress towards an ethical future.

Nowadays there are a lot of brands using recycled materials to make sustainable clothing – but it wasn’t always like this. Meet Panareha, pioneers of sustainable men’s clothing production. Back in 2017 when they started their brand, they began using plastic bottles and recycled polyester to make swimming trunks. After great success, they expanded their brand and continued to make ethical yet cutting-edge and stylish men’s summer clothing.