Education and transparency are key elements of elevating our mission. The purpose of Fairbee’s Sustainable Concepts guide is to help you understand what we mean when we talk about sustainability.


Sustainability is not an empty word or an abstract concept. Our partner brands are dedicated to shaping the future of production, to making conscious choices that feel better, and are continuously striving to be more respectful to the environment. They show this through their labels, materials and innovations. With all the complex terms and acronyms that accompany this movement,  it can be a bit unclear what it all means.


With the information provided below, you can better understand relevant sustainable concepts related to materials, processes and standards. This enables you to make more informed decisions next time you shop clothes, cosmetics, or any other product.




Any material that breaks down naturally without the need for any chemical treatment. Biodegradable materials can be discarded and left in the environment without causing pollution, as they will decompose over time. This does not mean that we can dump biodegradable waste anywhere, but it does facilitate its processing and ensures a lower environmental impact.



A control system for textile production, which ensures the safe manufacture of materials for both people and the planet. By providing specific guidelines on how to improve the production processes, Bluesign is a point of reference for companies striving towards a sustainable fashion industry.


Carbon neutral

Any activity or process that does not produce additional CO2 emissions. Neutrality can be achieved by reducing CO2 emissions elsewhere in the supply chain, achieving a balance between CO2 production and absorption.




Products or materials that can break down into natural elements when placed in a specific composting environment, leaving no toxicity in the soil. All compostable materials are biodegradable. Also, compostable materials create something called humus as they break down. The humus is the soil’s fundamental constituent rich in nutrients.


Cruelty Free

Any product whose manufacture and/or testing do not entail any harm done to animals.


Fair trade

The Fair Trade logo certifies that a product has been manufactured under fair working conditions, ensuring adequate salaries and a safe and sustainable environment for workers throughout the entire supply chain.


Fast fashion

The current mainstream model of clothing production and retail. Where new designs move quickly from the catwalk to retail stores in order to meet highly diversified trends in a cost-efficient way. The current fast-fashion model is characterized by numerous collections throughout the year and by focusing on quantity over quality.


The Global Organic Textile Standard (GOTS) defines an internationally recognized set of requirements a fabric must meet to be deemed organic. To qualify, textile products must contain at least 70% organic fibres. When you read GOTS-certified, you can rest assured that your garment has been lovingly produced with social and environmental sustainability at its heart.


Green washing 

Green washing is any communication strategy aimed at advertising a business as ‘sustainable’ or ‘striving for sustainability’ through the use of casual references that are not supported by their actions.



The Global Recycle Standard (GRS) is the most well known international certification for the sustainable production of garments and textiles manufactured with recycled materials. In particular, GRS-certified products must contain a minimum threshold of 20% pre- or post-consumption recycled materials.


OEKO-TEX® Standard 100 certified

A label that certifies a material to have been grown and processed without the use of toxic chemicals or substances and that it is safe for human use. A product labeled with Oeko-Tex® has been tested on more than a hundred substances known to be harmful to human health.



Any product, fabric, or material that does not use artificial chemicals in the growing and harvesting of its raw materials (plants, animals, food etc).


Organic Farming

Organic farming limits human intervention on the soil and exploits its natural fertility instead. As opposed to conventional agriculture, organic farming excludes synthetic fertilizers, chemical pesticides, and GMOs and employs, instead, biological fertilizers derived from animal and plant waste. As such, organic farming is safer both for humans and the environment.



Harmful to you and the environment, parabens are chemical compounds used in the cosmetics and food industry as preservatives, to prevent the product from decaying or developing bacteria. There are health concerns connected with parabens. Since 2013, most parabens in products have been banned following Eu Regulations.



The People for the Ethical Treatment of Animals (PETA) is the world’s leading organisation for the protection of animal rights. PETA fights against any form of animal exploitation and its efforts are mainly concentrated in those industries where animals are most at risk, such as the cosmetics, food, and clothing industries.



Converting waste into reusable material.


The 17 Sustainable Development Goals the United Nations signed in 2015 to be achieved by 2030. These targets tackle the main challenges of our time, from poverty to gender inequality, while promoting the larger economic, social, and environmental transition to sustainability in each country.



Something whose origin is clear or can be discovered. A product or material is traceable when all information about its origin, manufacturing process, and human capital involvement can be easily accessed and shared across the supply chain.




Also known as ‘ creative reuse’ this consists of transforming unwanted products or materials into new objects of higher quality. Through upcycling, new life and value are breathed into waste materials.

Upcycling usually involves less energy consumption than recycling.


Vegan fashion

Your style when the clothes and accessories you wear have been made without using or harming animals. For a fashion item to be ‘vegan’, no animal products or by-products are to be used across the entire production process.





Anhydrous formula

A formula that contains no water. Cosmetics produced according to anhydrous methods are more eco-friendly, in that they considerably reduce the total amount of wastewater during the production process as well as the number of chemicals employed.



COSMOS ORGANIC and COSMOS NATURAL certifications allow you to confidently ascertain what percentage of ingredients are organic within a cosmetic product.

The COSMOS ORGANIC logo ensures that a product complies with the COSMOS-standard and contains the threshold percentage of organic ingredients.

The COSMOS NATURAL logo certifies that a product meets all the COSMOS-standard criteria aside from containing the threshold amount of organic ingredients.



A common preservative within the cosmetics industry, phenoxyethanol is also employed to protect the products from molds and bacteria. Due to its irritating effect on the eyes and the skin, the maximum concentration of phenoxyethanol allowed in EU-manufactured beauty products is 1% or below.


The Vegan Trademark

The Vegan Trademark certifies a vast range of products (food, cosmetics, clothes… all kinds of products!) as vegan: that is, free from animal-based products, GMOs, animal-testing, and any form of animal exploitation during their production.

We hope all of these Sustainable Concepts will help you make an informed decision next time you are browsing for products on our site or anywhere else. If you have any doubts or suggestions please don’t hesitate to get in touch with us. We are more than happy to supply you with some conscious answers.