studio .ruig is one of the pioneers in sustainable fashion since the start of the brand in 2009. Designers Klaartje Glashorster and Sophie Soons created a timeless style instead of following fashion trends. In order to create a true sustainable brand, studio .ruig does not stick to the traditional seasonal collections.
Their philosophy is to stick to what is good and build on that. Items that have outgrown their relevance are abandoned eventually. studio .ruig discourages overconsumption and sticks to its minimalistic, feminine style. Therefore, new items are added continuously, resulting in a stable, yet growing collection of pieces that can be endlessly combined and pass the test of time.
Because they are not distracted by fast moving trend cycles, the team is able to dedicate their energy and time to thorough research of fabrics and materials and the most sustainable ways to produce. Their dream is to help transform the fashion industry so that its professionals feel fulfilled knowing they are creating a positive impact, and consumers are free to express their own personality and to enjoy their clothes on a daily basis for many years to come.