ATHRTY  is an Amsterdam fashion label, aimed to deliver creativity with a focus on minimalism and a passion for aesthetics. ATHRTY is for the Urban Warrior; people with a sense of style, city slickers, fearless and bold. Men and women who like to express themselves through fashion.

Wearing ATHRTY transforms you into an authority that shall be noticed. Wearers feel confident and the centre of attention, creating a remarkable appearance. Our mission is to distinguish the wearer from others. Tracing back to inspiration from nature, architecture, art, history and mankind is what makes each product unique.

All of ATHRTY’s garments and accessories are produced in the Netherlands. They value local production and labour and appreciate the sustainable and ethical benefits that come with this. Consequently, their collections are produced in small quantities, have a limited stock and are made with a lot of care.